A contractor’s social media presence can be a valuable resource when deciding who to hire for your remodeling project. In today’s digital age, a company’s social media profiles serve as an extension of their portfolio, offering insights into their work quality, professionalism, and even their communication style.
Here’s why you should review a contractor’s social media before choosing them, what to look for, and how it can help you make a more informed decision.
If you are looking for a more in-depth and personal discussion with our team regarding your specific project, feel free to book a hassle free, no obligation 1 on 1 virtual consultation with our Construction Consultant: Book a Call.
Why Social Media Matters for Contractors
1. A Visual Portfolio
Social media platforms like Instagram, Facebook, and Pinterest are commonly used by contractors to showcase their work. You can view completed projects, progress photos, and even videos that highlight their expertise and attention to detail.
- Example: A Portland-based contractor’s Instagram feed might showcase their transformations of historic homes in neighborhoods like Irvington, giving you a clear idea of their capabilities.
2. Insights into Professionalism
The tone, frequency, and quality of posts can reflect a company’s level of professionalism. A well-maintained social media presence shows that they care about their reputation and are likely to carry that same level of professionalism into your project.
3. Reviews and Testimonials
Many contractors share client testimonials or link to reviews on their social media pages. You may also find comments from previous clients directly on their posts, providing unfiltered insights into customer satisfaction.
4. Transparency and Communication
Social media can reveal how a contractor interacts with clients and followers. Do they respond promptly to questions or concerns? Do they engage positively with their audience? These behaviors can indicate how well they’ll communicate during your project.
5. Connection to Their Team
Social media often features posts about the contractor’s team or behind-the-scenes glimpses of projects. This helps you gauge whether they foster a collaborative, transparent, and supportive work environment.
What to Look for in a Contractor’s Social Media
1. Quality of Work
- High-quality images or videos of completed projects.
- A variety of project types, showing versatility and expertise.
- Before-and-after photos to highlight transformations.
2. Relevance to Your Needs
Look for projects similar to what you’re planning, such as:
- Kitchen or bathroom remodels.
- Basement conversions.
- Historic home renovations, particularly in areas like Portland where preservation is important.
3. Customer Interaction
- Positive comments or reviews from previous clients.
- Prompt and professional responses to inquiries.
4. Behind-the-Scenes Content
- Progress photos or videos that demonstrate their processes.
- Team introductions or project walkthroughs, which show a commitment to transparency and trust-building.
5. Compliance with Local Codes
Posts highlighting permits, inspections, or compliance with Portland code and Portland permits can indicate the contractor’s commitment to legality and professionalism.
Red Flags to Watch Out For
1. Lack of Updates
A social media profile with infrequent or outdated posts may signal a lack of attention to detail or professionalism.
2. Poor Quality Photos
Blurry or unprofessional images could indicate a lack of pride in their work.
3. Negative Comments
Unaddressed complaints or unresolved issues in the comments section might suggest poor customer service.
4. Overuse of Stock Images
If a contractor’s profile relies heavily on generic images rather than actual project photos, they may lack real-world experience or credibility.
5. No Evidence of Permitting
If there’s no mention of permits or compliance, it could indicate that the contractor cuts corners or skips essential steps.
Case Study: How Social Media Helped a Portland Homeowner Choose a Contractor
The Situation
A Portland homeowner planning a kitchen remodel narrowed their choices to two contractors. Both had positive online reviews, but one had an active Instagram showcasing recent projects.
What They Found
- The active contractor’s social media featured a variety of kitchen remodels, including one in a nearby neighborhood.
- Posts included progress photos, permit approvals, and videos of the finished project.
- The homeowner noticed positive client comments and quick, professional responses to inquiries.
The Result
The homeowner chose the contractor with the active social media presence, citing transparency, professionalism, and the ability to see real-world examples of their work.
Tips for Using Social Media in Your Decision-Making Process
- Follow Multiple Platforms: Look at Instagram for visuals, Facebook for reviews and updates, and LinkedIn for professional credibility.
- Ask Questions: Reach out to contractors via social media to gauge their responsiveness and professionalism.
- Compare Portfolios: Use their social media content to compare projects, styles, and capabilities.
- Verify Authenticity: Cross-reference the work showcased on social media with reviews or testimonials on other platforms like Google or Yelp.
Conclusion: Social Media as a Decision-Making Tool
A contractor’s social media presence can offer valuable insights into their work quality, professionalism, and customer satisfaction. By reviewing their profiles, you can make a more informed decision and feel confident in your choice. Contractors who actively showcase their work and interact with clients on social media are often more transparent, organized, and committed to delivering excellent results.
Contact us today to learn how Lando Builders combines a strong social media presence with the Portland Preconstruction Process to deliver high-quality, transparent, and professional remodeling services. Let’s bring your vision to life with confidence!
